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Santiago Hors-Fraile

Santiago Hors-Fraile

CEO at Salumedia
Institute of Digital Economy ICEMD/ESIC Business & Marketing School


Santiago Hors-Fraile is a Computer Engineer and Master in Software Engineering from the University of Cranfield (UK) with international experience in research and development of serious games for healthcare. He exceeded the online course of Interprofessional Healthcare Informatics at the University of Minnesota. He is certified in Healthcare Digital Marketing-ESIC ICEMD Advanced Program. He completed the UOC's Mobile Health and Open Source Software Program. He is expert in gamification from Engagement Alliance in Amsterdam. Author of several scientific publications and speaker at multiple conferences and workshops on gamification applied to healthcare sector. He is currently a candidate for the 2015 EMBA program at IESE Business School.

Research Interest

Healthcare Informatics