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Anna-Maria Saarela


Anna-Maria Saarela

Savonia University of Applied Sciences, Finland

Biography

Anna-Maria Saarela is a senior research lecturer, a facilitator of the Future Food RDI Hub Finland and FP7-project manager at Savonia University of Applied Sciences. Anna-Maria has competence in international projects, food product development, consumer behavior and multidimensional research approaches. She developed a method verbal analysis protocol combined with wireless audio-visual observation in real-life settings. Anna-Maria has over 16 years’ experience in educating, supervising thesis (> 50), carrying scientific projects with industry and academia. Anna-Maria is an active writer and has published several scientific peer-reviewed papers.

Abstract

Abstract : Illustrating consumer purchasing behaviors from the nutrition knowledge perspective when selecting food for weight management purposes in real-life supermarket setting

Speaker Presentations

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