Healthcare

Biography

Biography: Varun N. Panjwani

Abstract

Medical tourism has transformed from a cottage industry to a sector experiencing tremendous growth and becoming a focus area for governments regionally. As the coming rise in domestic demand brings strong growth and stability to the health care industry, further expansion into the world market through medical tourism represents an untapped resource that could take the sector to a new level. However, medical tourism is a highly competitive market and the emirate is working to establish itself within a crowded field – namely from South East Asia cities, who are accelerating their push into solidify their position as hubs for medical tourism. The key to entering and establishing a foothold will be from promoting existing strengths and reaching patients across different mediums, on both a continuous basis and during the time of decision making.