Tehran University of Medical Sciences, Tehran, Iran
Title: Spreading Rhinoplasty in Iran as a social phenomenon: causes and moderators in a qualitative study
Biography: Shakiba Javadi
Rhinoplasty is a common procedures in celebrities all over the world but in Iran as many as 200000 Iranian, mostly women undergo cosmetic surgery each year. Because of socioeconomic influence of Rhinoplasty on individual's life, provocative factors of this issue may be discussable. Our aim in this study was to find out causes of such interest in Iranian and investigate if there is a comprehensive behavioral model which could predict Rhinoplasty in this society? A qualitative approach was used. 26 applicants whom didn’t have psychological problems participated in semi-structural in depth individual interviews. Data collection followed by a conventional content theory and the analysis guided by thematic analysis. The leading cause of this behavior is divided into 2 categories: individual and social motivators. Individual motivators are attitudes about Rhinoplasty consist of attaining beautiful appearance to attract men for single girls or divorced women, feeling the need to change the appearance and making changes in psychosocial states. Social motivators are divided into subjective norms which are formed by observing significant others or direct encouragement by entourages and facilitating factors consist of media exposure and low cost of Rhinoplasty in Iran. By comparing and substitution these motivators in different health behavioral models, theory of planned behavior by emphasizing the interaction between personal determinants and situation as well as considering the role of facilitators and inhibitors factors in an intention represents appropriate model for Rhinoplasty .